MasterResellRights.com : Private Label Rights and Master Resell Rights Blog

Sales Letters From Scratch

Posted on 05. Jun, 2011 by MRR.

Hi folks, Bren O’Hara here, and I just wanted to comment on the latest product we added for members:  Sales Letter Secrets

You can view the full sales page by Clicking Here

Now being a product creator myself, and a budding copywriter, I have to say that this is a first class product.  I’ve purchased a ton of courses over the years all on the topic of copywriting, or sales copy, and perhaps this course isn’t as in-depth as the courses I have in my arsenal, but this is pretty decent!

The first time I was ever asked to write a sales letter was back in 2008. I had completely written the MRR sales page from scratch, and I suppose it caught the attention of a few.  That first sales letter seemed to take me down a path of copywriting, and I eventually started charging $197 per sales page.  Don’t get me wrong, to some $197 may sound like a lot of money, but it’s peanuts when you compare it to the masters, we are talking tens of thousands of dollars!

I’ve said it, and I will say it again, as a marketer it is so important to keep your options open, far too many marketers are one dimensional these days, although you need to be a little careful of not overwhelming yourself with far too many projects.  But if you can master the art of sales copy then it could turn into some rather decent income!

Check it out, it’s inside the members area,
Bren

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Got What It Takes to Run Your Own Business?

Posted on 03. May, 2011 by MRR.

Being an entrepreneur isn’t easy. Have you got what it takes to really make it on your own? Here are some of the most important attributes an entrepreneur needs to possess in order to succeed.

=> Ability to Listen to Advice, While Making Your Own Decisions

An entrepreneur needs to be able to listen to people who have more experience, from their peers and from their customers. An entrepreneur needs to fully and deeply understand their market, their customers, their current situation, their problems and their potential solutions.

That said, no matter how much experience your advisors have, you ultimately have to be the one to make the decision. An entrepreneur must be willing to call their own shots, sometimes even if it goes against what their advisors with more experience suggest – if that’s what your gut tells you to do.

=> Honed Instincts You Can Trust, Especially with People and Deals

A business person needs to be able to trust their instincts. The two most important instincts they need to possess and be able to rely on are their instincts about people and about business deals.

Ever get the sense that you just can’t trust someone? Or the sense that you genuinely want to do business with someone? Do you trust these instincts?

When a business proposition is presented to you, do you have a strong internal compass that tells you “yes” or “no”? Can you trust these gut instincts?

The best business decisions are not made just on numbers and projections. Although those are important, the real decision often comes down to whether or not your instincts tell you go forward. Your instincts will usually be right.

=> An Orientation towards Action

Great entrepreneurs are action oriented. “Ready, fire, aim” rather than “ready, aim, fire.”

Instead of spending two years writing a business plan and conducting market research, a real entrepreneur just goes for it. They take the results they get from the real world, rework their plan in real time and keep moving forward.

MBA-types who study businesses hypothetically without actually building businesses tend to think about business a lot. Entrepreneurs on the other hand are much more apt to just do something and see what the results are.

In order to really create results in the world, you’ve got to be strongly action oriented.

=> Be Willing to Take Risks, Sometimes Really Big Risks

Are you willing to risk everything you have on your ideas? Sometimes that’s what’s really necessary in order to get your venture launched off the ground.

Many entrepreneurs have had to sell their homes to fund their businesses. Some have had to leverage enough of their corporate equity that they’d lose control of their own company if anything went wrong, in order to fund the next stage of their growth.

To really succeed in running your own business, you’ve got to be willing to take risks. Sometimes those risks will feel humongous, but you’ve got to be willing to take them anyway.

These are some of the most important aspects of succeeding as an entrepreneur. Do you have what it takes? If you think the answer is yes, then you’ve got an incredibly exciting and potentially highly lucrative career ahead of you.

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Optimizing Your Website for Better User Experience

Posted on 01. May, 2011 by MRR.

Webmasters often create websites using just their own sense of what users will want, and end up creating something that just isn’t very intuitive to use. On the other hand, webmasters who take the time to really optimize their websites for better user experience often find they’re well rewarded, in both customer loyalty and revenues.

How do you optimize a website for the best customer experience?

=> Cut Down the Choices Per Page

If you can have just one choice per page, that’s best.

Make it clear to your users what they should be doing on any given page. Often times a user comes to your website with just one goal in mind. Make it easy for them to achieve that goal.

If your site needs multiple steps, then cut those steps down as much as possible. Airbnb is a great example of this. Before they created their site, they told themselves that one requirement for launching the site is that the customer needed to be able to get from landing on their page to booking a room in three steps or less.

Today they’re the largest self-serve short-term rental website, in no small part due to the ease of use of their website.

Cut down the choices per page. Make it easy for users to do what they want to do. If you have a multi-step process, cut down the steps as much as possible.

=> Watch People Use Your Website

Have your boy/girlfriend, grandpa, best friend or work associate used your website? Watch how they use it.

Where do they click first? Where do they get frustrated? What do they like? At what page do they exit?

You can learn a lot by watching real human beings interact with your site. It’s more work, but it’s worth doing at least a few times with every new design.

=> Create Metrics and Test

Let’s say you’re thinking about splitting up your longer articles into multiple pages. You want to see if users like this style better or the one giant long page style.

Instead of guessing, why not come up with a metric and split test it? One metric for this kind of test might be the length of time someone stays on the page. If they stay longer on one than the other, that means they’re reading for longer.

Instead of guessing what your users want, come up with metrics that can measure it and split test it.

Optimizing your user experience is a very high leverage activity. Start by designing with as few options and steps as possible. Then get people you know to use your website and watch how they do it. Finally, create metrics for different versions of your site and split test them to see the results.

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Is It Time to Outsource Your Social Media Marketing?

Posted on 22. Apr, 2011 by MRR.

Should you still be doing your own social media marketing, or is it time to hand it off to someone else? There are many factors that go into whether or not you can hand off your social media. Here are some of the things to consider when you’re weighing your decision.

=> Is Your Social Marketing Personality Driven or Process Driven?

Is your social media primarily driven by you and your personality, or is it primarily driven by processes?

One example of personality-driven social media marketing is a comedian. In his case, it’d be very hard to outsource his social media, because he has such a unique voice. Finding someone who could emulate his voice enough to still build an audience would be very tough.

An example of process-driven social media marketing might be an artist or band. The primary jobs in managing their social media is responding to friend requests, deciding which gigs to take and updating the event listings. This is something that could easily be handed off to someone else.

When you’re deciding whether or not it’s time to hand off your social marketing, one crucial question you need to ask yourself is whether or not you can hand it off without losing your voice.

=> How Much Time Is It Taking?

If social media marketing is sucking up all your time and detracting from other areas of business that actually generate income, then it may be time to seriously start looking for ways to outsource it.

If you’re constantly checking Twitter, Facebook and MySpace for updates, chances are it’s becoming more of a distraction than a profitable business activity. In fact, if you spend more than ninety minutes on it per day, you should really think about getting that activity off your plate.

=> Who Can You Outsource To?

This is really the all-important question. If you’re not doing your social media marketing, who is?

Do you hand it off to someone in India for $3 an hour? Or do you hand it off to someone on your staff who really understands the spirit of your company?

Again, the issue really comes down to how important the voice is. If people come to your social network pages expecting to get constant updates from your unique voice, then you really need to carefully select your social media managers.

If managing your social media is mostly technical, then you can hire anyone with the capability to do it.

In short, it is absolutely worth thinking about outsourcing your social media marketing when it gets to the point that it’s distracting from other more productive activities. Put special attention on what your visitors expect when they visit your pages and who can actually replace you from a voice and brand perspective.

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Setting Up PayPal On Your Website

Posted on 12. Mar, 2011 by MRR.

It almost goes without saying that one of the main reasons you run a business is to make money. If you have a traditional “bricks and mortar” store, you can always accept payments from your customers simply by getting yourself a cash register or cash box.

Yet many businesses are exclusively on the internet. Then you need to figure out a way for your customers to pay for the goods and services you sell. For many businesses, PayPal has been the answer.

PayPal’s “Website Payments Standard” product is what many businesses use. There is no monthly fee associated with the service. It also allows businesses to accept customer payments via credit card.

The service works by providing customers a clickable button or link that takes them to the PayPal website when they are ready to purchase. The customer enters their information on PayPal, and is then returned to the business’s website after the transaction is completed. PayPal provides the shipping and other information to the business to complete the transaction.

Basic PayPal Set-Up

Set-up is relatively simple.  Begin the process by signing up for a website payments standard account on PayPal. Provide your business information, including the bank account you want to link to your PayPal account. PayPal then provides you with tools to create the HTML code for the “Buy Now” or “Add to Cart” buttons. You can insert this code on the appropriate page of your website.

For an additional fee, PayPal also allows you to set up subscription services that your customers can buy. For example, a business that provides monthly reports can sell a subscription to customers who are willing to pay a certain price each month. Customers only have to provide their credit card information once.

PayPal also offers a service called “Website Payments Pro.” This provides you with the ability to accept customer payments directly on your website. This service costs $30 a month. It does require that you manage your own credit card data security infrastructure. This can be a daunting task for many small businesses. There are strict laws and regulations that apply. However, high-volume businesses may consider it worth the additional time and expense.

PayPal’s Fees and Charges

PayPal charges a fee for each transaction. The fee is based on the volume of your monthly sales. If your business does a monthly business of 50 transactions for $20 each, PayPal will take $44 of your $1000 as a fee. The fees generally decrease as the dollar value of your business increases. However, each individual transaction triggers a minimum 30 cent fee. If your business does lots of very low price or “microtransactions” online, then PayPal might not be an optimal solution.

PayPal has proven to be the convenient, reliable and reasonably priced service for a significant number of online businesses. It’s convenient for your customers. And it’s a fast and easy way to collect payment.

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